:root{--bg:#0b0d12;--bg-2:#0f1115;--surface:#14171f;--surface-2:#1a1e28;--surface-3:#20252f;--border:#262b36;--border-soft:#1e222c;--text:#eef1f6;--text-dim:#aab2c0;--muted:#717b8c;--accent:#e0903f;--accent-soft:#3a2a16;--blue:#6ea8fe;--violet:#b48cff;--green:#38c172;--green-soft:#16301f;--red:#f0654d;--red-soft:#321613;--amber:#f1b13b;--meta:#4267f0;--google:#1aa260;--ga4:#e8710a;--gsc:#5e94ff;--radius:14px;--radius-sm:10px;--shadow:0 8px 28px rgba(0,0,0,0.35);--sidebar-w:244px;--copilot-w:384px}*{box-sizing:border-box}body,html{margin:0;padding:0;background:var(--bg);color:var(--text);font-family:ui-sans-serif,system-ui,-apple-system,Segoe UI,Roboto,Helvetica,Arial,sans-serif;font-size:14px;-webkit-font-smoothing:antialiased}a{color:inherit;text-decoration:none}::-webkit-scrollbar{width:10px;height:10px}::-webkit-scrollbar-thumb{background:var(--surface-3);border-radius:8px}::-webkit-scrollbar-track{background:transparent}.shell{display:flex;min-height:100vh}.main{flex:1 1;min-width:0;transition:margin-right .22s ease}.shell.copilot-open .main{margin-right:var(--copilot-w)}.content{padding:22px 26px 80px;max-width:1320px;margin:0 auto}.content.genis{max-width:1760px}.sidebar{width:var(--sidebar-w);flex:none;background:var(--bg-2);border-right:1px solid var(--border);position:-webkit-sticky;position:sticky;top:0;height:100vh;display:flex;flex-direction:column;padding:16px 12px}.brand{display:flex;align-items:center;gap:11px;padding:6px 8px 18px}.brand .logo{width:38px;height:38px;border-radius:11px;background:linear-gradient(135deg,var(--accent),#b56b27);display:grid;place-items:center;font-size:20px;flex:none}.brand .bt{font-weight:700;font-size:15px;line-height:1.1}.brand .bs{font-size:11px;color:var(--muted)}.nav-group-label{font-size:10px;text-transform:uppercase;letter-spacing:.08em;color:var(--muted);padding:14px 10px 6px}.nav-item{display:flex;align-items:center;gap:11px;padding:9px 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h2{font-size:16px;margin:0;font-weight:650}.topbar .crumb{font-size:12px;color:var(--muted)}.topbar .spacer{flex:1 1}.demo-badge{font-size:10.5px;font-weight:700;letter-spacing:.04em;color:#1a1200;background:var(--accent);padding:5px 10px;border-radius:999px}.segment{display:inline-flex;background:var(--surface);border:1px solid var(--border);border-radius:10px;padding:3px;gap:2px}.segment button{border:0;background:transparent;color:var(--text-dim);font-size:12.5px;font-weight:600;padding:6px 12px;border-radius:7px;cursor:pointer}.segment button.on{background:var(--surface-3);color:var(--text)}.btn,.select{background:var(--surface);border:1px solid var(--border);color:var(--text);font-size:12.5px;font-weight:600;padding:8px 12px;border-radius:9px;cursor:pointer;display:inline-flex;align-items:center;gap:8px}.btn.primary{background:var(--accent);color:#1a1200;border-color:transparent}.btn:hover,.select:hover{border-color:#343b49}.section-title{font-size:12px;text-transform:uppercase;letter-spacing:.07em;color:var(--muted);margin:26px 2px 12px;display:flex;align-items:center;gap:8px}.row{display:grid;grid-gap:14px;gap:14px}.grid-2{grid-template-columns:repeat(2,minmax(0,1fr))}.grid-3{grid-template-columns:repeat(3,minmax(0,1fr))}.grid-4{grid-template-columns:repeat(4,minmax(0,1fr))}@media (max-width:1100px){.grid-3,.grid-4{grid-template-columns:repeat(2,minmax(0,1fr))}}.card{background:var(--surface);border:1px solid var(--border);border-radius:var(--radius);padding:16px 18px;min-width:0}.card.pad-sm{padding:14px 16px}.card-head{display:flex;align-items:center;justify-content:space-between;margin-bottom:14px}.card-head h3{font-size:14px;margin:0;font-weight:650}.card-head .sub{font-size:11.5px;color:var(--muted)}.kpi .klabel{font-size:12px;color:var(--muted);margin-bottom:9px;display:flex;align-items:center;gap:7px}.kpi .kval{font-size:26px;font-weight:750;letter-spacing:-.02em;line-height:1}.kpi .kfoot{margin-top:10px;display:flex;gap:8px;color:var(--muted)}.chg,.kpi .kfoot{align-items:center;font-size:12px}.chg{display:inline-flex;gap:3px;font-weight:700;padding:2px 7px;border-radius:999px}.chg.up{color:var(--green);background:var(--green-soft)}.chg.down{color:var(--red);background:var(--red-soft)}.chg.flat{color:var(--muted);background:var(--surface-2)}.tbl-wrap{overflow-x:auto}table.tbl{width:100%;border-collapse:collapse;font-size:13px}table.tbl thead th{text-align:right;font-weight:600;color:var(--muted);padding:10px 12px;border-bottom:1px solid var(--border);font-size:11.5px;white-space:nowrap;position:-webkit-sticky;position:sticky;top:0}table.tbl td:first-child,table.tbl th:first-child{text-align:left}table.tbl tbody td{text-align:right;padding:11px 12px;border-bottom:1px solid var(--border-soft);white-space:nowrap}table.tbl tbody tr:hover{background:var(--surface-2)}.t-strong{font-weight:650;color:var(--text)}.t-dim{color:var(--muted)}.pill{font-size:11px;font-weight:700;padding:3px 9px;border-radius:999px;color:#fff;display:inline-block}.pill.meta{background:var(--meta)}.pill.google{background:var(--google)}.pill.ga4{background:var(--ga4)}.pill.gsc{background:var(--gsc)}.pill.soft{color:var(--text-dim)}.minibar,.pill.soft{background:var(--surface-3)}.minibar{height:6px;border-radius:3px;overflow:hidden;min-width:60px}.minibar>i{display:block;height:100%;border-radius:3px;background:linear-gradient(90deg,var(--accent),#b56b27)}.funnel{display:flex;flex-direction:column;gap:8px}.funnel .step{gap:12px}.funnel .fbar,.funnel .step{display:flex;align-items:center}.funnel .fbar{height:38px;border-radius:9px;background:linear-gradient(90deg,var(--accent),#9a571f);padding:0 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ease;z-index:40}.copilot.open{transform:translateX(0)}.copilot-head{display:flex;align-items:center;gap:10px;padding:15px 16px;border-bottom:1px solid var(--border)}.copilot-head .ai-dot{width:30px;height:30px;border-radius:9px;background:linear-gradient(135deg,var(--violet),var(--blue));display:grid;place-items:center;color:#fff}.copilot-head .ct{font-weight:700;font-size:14px}.copilot-head .cs{font-size:11px;color:var(--muted)}.copilot-head .x{margin-left:auto;cursor:pointer;color:var(--muted)}.copilot-body{flex:1 1;overflow-y:auto;padding:16px;display:flex;flex-direction:column;gap:12px}.msg{max-width:86%;padding:11px 13px;border-radius:13px;font-size:13px;line-height:1.5}.msg.user{align-self:flex-end;background:var(--accent);color:#1a1200;border-bottom-right-radius:4px}.msg.bot{align-self:flex-start;background:var(--surface-2);border:1px solid var(--border);border-bottom-left-radius:4px;max-width:96%}.md>:first-child{margin-top:0}.md>:last-child{margin-bottom:0}.md-p{margin:0 0 9px;line-height:1.62}.md-h{margin:14px 0 7px;font-size:13px;font-weight:700;color:var(--accent);letter-spacing:.01em}.md-h:first-child{margin-top:0}.md-list{margin:0 0 10px;padding-left:17px;display:flex;flex-direction:column;gap:5px}.md-list li{line-height:1.55}.md-list li::marker{color:var(--accent)}.md strong{color:var(--accent);font-weight:650}.md em{color:var(--text-dim,#aab2c0);font-style:normal;font-size:12.5px}.md code{background:var(--surface);border:1px solid var(--border-soft);border-radius:5px;padding:1px 5px;font-size:12px;font-family:ui-monospace,SFMono-Regular,Menlo,monospace}.md-quote{margin:0 0 10px;padding:8px 11px;border-left:3px solid var(--accent);background:color-mix(in srgb,var(--accent) 7%,transparent);border-radius:0 8px 8px 0;line-height:1.55}.md hr{border:none;border-top:1px solid var(--border-soft);margin:13px 0}.md-table-wrap{overflow-x:auto;margin:0 0 11px;border:1px solid var(--border-soft);border-radius:9px}.md-table{width:100%;border-collapse:collapse;font-size:12px}.md-table th{text-align:left;font-weight:600;color:var(--text-dim,#aab2c0);white-space:nowrap}.md-table td,.md-table th{padding:8px 10px;border-bottom:1px solid var(--border-soft)}.md-table td{vertical-align:top}.md-table tr:last-child td{border-bottom:none}.suggest{display:flex;flex-wrap:wrap;gap:7px;padding:0 16px 10px}.suggest button{font-size:12px;background:var(--surface);border:1px solid var(--border);color:var(--text-dim);padding:7px 11px;border-radius:999px;cursor:pointer;text-align:left}.suggest button:hover{border-color:var(--accent);color:var(--text)}.copilot-input{display:flex;gap:8px;padding:12px 14px;border-top:1px solid var(--border)}.copilot-input input{flex:1 1;background:var(--surface);border:1px solid var(--border);border-radius:10px;color:var(--text);padding:10px 12px;font-size:13px;outline:none}.copilot-input input:focus{border-color:var(--accent)}.copilot-input button{background:var(--accent);color:#1a1200;border:0;border-radius:10px;width:42px;display:grid;place-items:center;cursor:pointer}.copilot-fab{position:fixed;right:22px;bottom:22px;z-index:35;height:52px;padding:0 18px;border-radius:999px;border:0;background:linear-gradient(135deg,var(--violet),var(--blue));color:#fff;font-weight:700;font-size:13.5px;display:inline-flex;align-items:center;gap:9px;cursor:pointer;box-shadow:var(--shadow)}.note{font-size:11px;text-align:center;padding:6px 16px 12px}.mut,.note{color:var(--muted)}.pos{color:var(--green)}.neg{color:var(--red)}.right{text-align:right}.tag{font-size:11px;color:var(--text-dim);background:var(--surface-2);border:1px solid var(--border);padding:3px 8px;border-radius:7px}.legend{display:flex;gap:16px;font-size:11.5px;color:var(--muted);flex-wrap:wrap}.legend i{width:10px;height:10px;border-radius:3px;display:inline-block;margin-right:6px;vertical-align:-1px}.adimlar{display:flex;flex-direction:column;gap:6px}.adim{display:flex;align-items:center;gap:8px;font-size:12.5px;color:var(--muted,#717b8c)}.adim-nokta{width:6px;height:6px;border-radius:50%;background:currentColor;flex:none;animation:adim-yanip-son 1.2s ease-in-out infinite}.adim:not(:last-child) .adim-nokta{animation:none;opacity:.45}@keyframes adim-yanip-son{0%,to{opacity:.35}50%{opacity:1}}